Elisabeth Lynch
Sr Brand and Marketing Advisor @Forbes Books
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WORK HISTORY
Sr Brand and Marketing Advisor @Forbes Books
Charleston, SC, US
Partner with C-suite executives and founders to define brand and growth objectives and guide marketing strategy, contributing to annual expanded business and long-term retention- Lead multi-phase campaigns for 35+ C-suite clients, coordinating national and global production, publishing, PR, and digital teams to deliver high-visibility initiatives at scale- Lead cross-functional work across production, distribution, marketing, and content teams, setting standards and making risk-based decisions that maintain client confidence and work quality- Anticipate risks early and take corrective action to keep initiatives on schedule and execution consistent- Guide cross-functional teams and streamline client onboarding workflows to enhance efficiency and scalability, while cultivating strong relationships and mentoring team members, contributing to a 20% QoQ increase in client satisfaction- Recognized with the Gold Coat Award (June 2024) for excellence in client service and results.
EDUCATION
University of Houston
Bachelor of Arts (B.A.), Advertising Major/Marketing Minor
SKILLS
ABOUT ELISABETH LYNCH
I’m a strategy and client advisor with 13 years of experience owning client relationships, guiding marketing strategy, and managing large portfolios across agency environments. I work closely with C-suite executives and founders to define priorities, expand scope, and translate business goals into marketing programs that drive retention, growth, and measurable results.My background includes overseeing multimillion-dollar client portfolios, making data-informed investment decisions, and leading cross-functional teams across strategy, analytics, production, and operations. I’ve partnered with brands including Sleep Number, FanDuel, Boll & Branch, SoFi, Ritual, Hims, Ro, and ButcherBox, supporting campaigns and initiatives across paid, earned, and owned channels.While client success and growth are central to my work, I’m equally focused on how teams operate behind the scenes. I naturally look for ways to improve workflows, clarify roles, and build repeatable processes that reduce friction and support scale. I’m often the person connecting strategy to execution and ensuring both stay aligned as scope and volume grow.Clients and teams trust me because I’m direct, collaborative, and solutions-oriented. I don’t just execute campaigns, I make sure they’re designed to deliver results and run smoothly as scale and complexity increase.
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