Liz Kelsey

About Liz Kelsey

Growth-focused marketing leader with 25+ years of experience scaling B2C and B2B programs, with deep expertise in acquisition, lifecycle, and go-to-market strategy. Proven track record of driving adoption, engagement, and retention. Trusted partner to product and executive leadership, known for building aligned, data-driven growth engines that deliver measurable ROI.Specialties: • Product & Go-to-Market Leadership• Performance & Demand Marketing (Paid, Digital, Direct)• Data-Driven Decision Making & Marketing Analytics• Cross-Functional Leadership (Product, Analytics, Creative, Exec• Brand Positioning & Portfolio Management• Integrated Campaign Development (Mass, Digital, Social, Video, Audio)• Customer Lifecycle & Retention Strategy• Budget Ownership & ROI Optimization• Executive Communication & Stakeholder Alignment• Team Leadership, Coaching & Mentorship

Experience

1. Us Marketing Director, Public Sector

   Schneider Electric

   Feb 2025 — Present · US

Education

• University of Virginia

  B.A., English Literature

  1989 — 1993

Skills

• Referral Marketing
• Copywriting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Brand Awareness
• Writing
• Email Marketing
• Press Releases
• B2b
• Direct Marketing
• Corporate Communications
• Proposal Leadership
• Creative Strategy
• Leadership
• Event Management
• Presentation Coaching
• Collateral
• Customer Journey Mapping
• Brand Development
• Adobe Creative Suite
• Development of Promotional Materials
• Management
• Newsletters
• Collateral Management
• B2b Marketing
• Business Development
• Digital Marketing
• Marketing Communications
• Proposal Writing
• Team Leadership
• Integrated Marketing
• Advertising
• Social Media
• Presentation Development
• Content Marketing
• Public Relations
• Internal Communications
• Media Relations
• Copy Editing