Elisabeth Blum
Head of Marketing | Marketing Director | Propulsive | Accountable | Cross-Functional Communicator | Results-Driven | Sales Enabler
- Role
- Head of Marketing Senior Director of Marketing at Crete United
- Location
- Livermore, CA, US
- LinkedIn followers
- 500 followers
About Elisabeth Blum
15+ years in marketing, nine years of agency experience and three years of global marketing experience. Experienced people leader and cross-functional communicator, managed teams as large as 8. B2C experience includes consumer packaged goods (Bulleit Bourbon and Crown Royal), luxury cars, sports sponsorships, food & beverage. B2B experience includes manufacturing and HVAC equipment/service. Creates and drives effective omnichannel marketing campaigns that use data to move the needle for sales.WHAT I OFFER:I\'m nimble and accountable while being approachable and professional. I create and execute effective marketing campaigns that move the needle for sales teams.REASON TO BELIEVE:Results-driven marketer with a proven track record of success in high-complexity projects including - people leading, generating measurable growth while reducing inefficiencies, strategic planning and project management. Demonstrated ability to manage high level strategy and executional details for both B2B and B2C.HOW I ADD VALUE:I get things done, foster consensus and convert marketing jargon into clear results that make sense for sales and executive leaders. I create an atmosphere for team members to stretch and excel.CORE COMPETENCIES:Project Management | Cross-Functional Communication | Public Relations | Strategic Planning | Multi-Channel Marketing | Executive Communication | Measurement | Influencer Strategy | Partnerships | Sales Enablement | Demand Generation | Marketing Planning
Experience
Head of Marketing Senior Director of Marketing
Jun 2024 — Present
Built a Scalable, High-Performance Marketing Organization for Growing PE-backed Company• Increased marketing productivity by 140%(2024 vs. 2025) while improving accuracy, design quality, and turnaround time.
Education
Hong Kong Baptist University
Communication and Media Studies
2007 — 2007
Queens University of Charlotte
BA, Corporate Communication - Magna Cum Laude
2005 — 2009
Skills
- Client Services
- Press Releases
- Digital Media
- Strategic Communications
- Community Development
- Copywriting
- Social Networking
- Social Media
- Writing Skills
- Marketing
- Public Relations
- Media Relations
- Corporate Communications
- Event Planning
- Research
- Graphic Design
- Account Management
- Social Media Marketing
- Writing
- Advertising
- Strategy
- Marketing Communications
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