Elisabeth Giegerich

About Elisabeth Giegerich

As a Senior Account Executive at Chewy Ads, I specialize in retail media advertising, working closely with vendors in the e-commerce space to develop and execute strategic advertising solutions. I thrive in fast-paced, data-centric environments, leveraging my expertise in sales strategy, data analytics, and client relationship management to consistently exceed revenue goals and deliver value.Previously, I worked as an Account Executive at Criteo, where I managed over 100 mid-market and small business accounts in the CPG Health & Beauty sector. During my time at Criteo, I surpassed revenue quotas exceeding $3M annually, expanded retailer activations, and played a pivotal role in upselling retail media solutions, including sponsored products and display media.Earlier in my career, I honed my sales and business development skills at Teikametrics and Congruity360, where I generated significant recurring revenue, led new hire training, and collaborated with cross-functional teams to drive partner growth. My experience spans the full sales cycle, from prospecting and pipeline management to closing high-impact deals and ensuring client satisfaction.I have a Bachelor’s degree in Business Management from Emmanuel College (Boston) and a solid foundation in e-commerce advertising, CRM tools (Salesforce, Clari), and advanced data analysis using Excel, Tableau, and Power BI. I am also well-versed in retail media, Amazon/Walmart marketplaces, and process improvement initiatives that enhance team-wide performance.My passion lies in building lasting partnerships, solving complex business challenges, and contributing to organizational growth. I am eager to continue learning and growing in the dynamic world of digital advertising while delivering measurable results for both my clients and my company.

Experience

1. Senior Account Executive

   Chewy

   Jul 2024 — Present · Boston, MA, US

   Lead account planning, strategy development, and execution of advertising solutions for a portfolio of strategic consumables vendors across Chewy\'s retail media network- Act as the primary point of contact for vendors, managing client relationships and delivering tailored advertising strategies that drive measurable results- Collaborate with cross-functional teams, including Category Management, Merchandising, and Product Management, to ensure seamless campaign execution and alignment with business goals- Own revenue forecasting and consistently achieve or exceed growth targets by identifying new opportunities and optimizing ongoing campaigns- Prepare and lead client meetings and QBRs, presenting pre- and post-sale analysis, campaign performance insights, and future growth strategies- Analyze campaign performance data using advanced Excel techniques and Tableau to provide actionable recommendations and improve future outcomes- Deliver in-depth data-driven insights by synthesizing large datasets to track KPIs, measure ROI, and identify areas for optimization- Contribute to process improvements by identifying inefficiencies and recommending solutions that enhance operational efficiency and client satisfaction- Stay up-to-date with new advertising product rollouts and serve as a subject matter expert on Chewy’s advertising solutions.

Education

• Tabor Academy

  High School Diploma

  2010 — 2014

• Eckerd College

  International Business

  2014 — 2016

• Emmanuel College (Boston)

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

  2016 — 2018