Elisabeth Freitas

About Elisabeth Freitas

I’m a global marketing and growth leader with 18+ years of experience driving brand building, storytelling, and sustainable revenue growth across consumer-facing businesses. My background spans brand building & storytelling, consumer insights, brand marketing, media, growth marketing, go-to-market GTM, end-to-end digital marketing, AI transformation, e-commerce, and product innovation.I’ve held senior leadership roles at Nike and Nestlé, leading global, North America, Asia Pacific, and LATAM strategies. I specialize in orchestrating brand marketing across every consumer touchpoint — aligning digital, retail, design, communities, creators, PR, and media into cohesive, insight-led brand experiences that drive both emotional connection and commercial impact.My track record includes leading major product and innovation launches across the full consumer journey, from concept to execution. I’ve driven measurable growth through insight-led storytelling, full-funnel marketing, and data-informed media investment, with ownership of budgets, prioritization, and performance across markets.I bring deep experience in modern marketing operating models, including paid and owned media, social and community platforms, CRM, personalization, and marketing technology. My focus is on building connected, insight-driven systems that fuel acquisition, retention, loyalty, and long-term brand equity.I’m deeply passionate about developing people and building strong leadership benches. I’ve built and mentored high-performing, cross-functional teams across regions, fostering cultures of trust, collaboration, and accountability. My leadership has been recognized with a Milestone Award as Brand Director for Football in LATAM during the World Cup, and a nomination for “Be on the Offense” at Nike Southern Cone for my leadership as Brand Director for Running — recognition tied to both business impact and how results are achieved.I hold an MBA from the Kellogg School of Management (Northwestern University) in Marketing, Strategy, and Analytics.

Experience

1. Global Director Nike Run Club

   耐克

   Sep 2025 — Present

   Global Director for Nike’s largest performance app platform, serving 20M+ unique runners globally with 550M+ runs logged annually, driving the global growth agenda and Brand Affinity for Nike Running.Key Achievements: Acquisition and retention at scale, shaping the long‑term vision and product roadmap for NRC, and delivering a coaching‑led, highly personalized running experience that deepens engagement. I oversee the full marketing & content strategy, roadmap, and consumer experience to ensure NRC continues to be the most trusted running companion in the world.Built and scaled long-term strategic partnerships, including a digital platform Let’s Do This—spanning contract negotiation, end-to-end tech integration, payment solutions (Stripe), consumer-facing AI agents, and lifecycle strategy.I lead a high‑performing, cross‑functional team spanning Brand Storytelling, GTM, Product, Marketing, Full‑Funnel Management, Engineering, Content Strategy, and Market Mix Modeling. Together, we deliver a best‑in‑class running service while continuously identifying future innovation opportunities that elevate the runner experience and build meaningful brand distinction for Nike.Built AI tools for Business Intelligence (e.g Automated Consumer Sentimental Analysis for social media and online foruns; AI Genie with Databricks for user data)

Education

• Tulane University - A.B. Freeman School of Business

  Exchange program, Business - Marketing/Sales/Strategy

  2007 — 2007

• FGV - Fundação Getulio Vargas

  Bachelor, Business Administration

  2003 — 2007

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA)

  2012 — 2014

Skills

• Analytics
• Business Strategy
• Digital Marketing
• Marketing Strategy
• Strategic Planning
• Sales
• Business Planning
• Strategy
• Market Research
• Management Consulting
• Management
• Marketing