Elisa Merkel
Business Development & Project Manager | Corporate Events & Marketing | User Experience Expert
- Role
- User Experience Consultant at Spiegel Institut
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Elisa Merkel
I\'m a Strategy and Operations professional with 8+ years driving cross-functional…
Experience
User Experience Consultant
Dec 2022 — Present · Ingolstadt, DE
As a UX Design Consultant, I focus on developing holistic interaction concepts and overall HMI strategies for leading German automotive OEMs. My work covers the full user experience across key display domains—including the instrument cluster (Kombi-Instrument), AR head-up display (AR-HUD), and center information display (CID).While I’ve contributed to ADAS and parking feature design, my core strength lies in shaping comprehensive UX flows and general interaction models. I support both series and pre-series development phases, including in-vehicle software testing, bug fixing and user research through surveys and usability studies. Additionally, I conduct CPUX-accredited trainings on the Human-Centered Design process, helping teams anchor usability throughout the development lifecycle meeting user needs.
Education
National University
Auslandssemester , Management / Kommunikation
2016 — 2017
Technische Hochschule Ingolstadt
Bachelor of Arts - BA, International Management
2014 — 2019
Technische Hochschule Ingolstadt
Master of Arts - MA, Transport-/Mobilitätsmanagement
2019 — 2021
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