Elisa Casanova
Senior Dtc and Experience Manager @Supergut
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WORK HISTORY
Senior Dtc and Experience Manager @Supergut
DTC–focused leader who owns the full direct-to-consumer ecosystem. Revenue, merchandising, customer experience, and channel performance. I specialize in building and scaling DTC businesses across acquisition, retention, subscriptions, onsite experience, and e-commerce operations.Partner in the execution of end-to-end strategies across Meta, Google, TikTok, and TikTok Shop email/SMS, website, landing pages, CRO, and subscription programs to drive predictable revenue and healthy CAC/LTV economics.Known for blending data, operational rigor, and creative experimentation, I partner cross-functionally with GTM, product, CX, finance, and creative teams to launch products, optimize AOV/CVR, reduce churn, and build high-performing funnels.My focus: building a resilient, profitable, customer-centric DTC engine that scales.
EDUCATION
California State University, Long Beach
Master of Business Administration - MBA
Universidad Andres Bello
Bachelor of Science - BS, CLINICAL NUTRITION AND DIETETIC WITH MENTION MANAGEMENT AND QUALITY
ABOUT ELISA CASANOVA
I’m a DTC growth leader with expertise in scaling e-commerce through acquisition, retention, and customer experience. I design cross-channel acquisition strategies (Meta, Google, TikTok), and build customer journeys that maximize LTV through retention, subscriptions, and reactivation.I combine data and creativity to drive measurable growth from launching new products to optimizing CAC/LTV and churn reduction. My strength is turning insights into results while partnering cross-functionally with GTM, product, and creative teams.Passionate about building brands people love, I focus on creating scalable, profitable growth engines that last.
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