Eliott Demelier
Digital Projects Lead @Epiroc
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WORK HISTORY
Digital Projects Lead @Epiroc
ON, CA
Digital Marketing Lead | Epiroc CanadaStrategic Leadership: Architect and execute the national digital roadmap for Epiroc Canada, optimizing the full-funnel journey to increase brand equity and market share.Revenue Operations & Automation: Own the HubSpot and Salesforce ecosystem, engineering sophisticated lead scoring, automated nurturing sequences, and seamless CRM integrations.B2B Demand Generation: Managed high-impact paid media budgets across LinkedIn, Google, and Meta, driving high-quality MQLs and SQLs within the mining and infrastructure sectors.Digital Transformation: Serve as the internal product owner for web enhancements, NPS programs, and workflow automation, bridging the gap between IT and marketing.Data Intelligence: Developed comprehensive BI dashboards that translate complex datasets into actionable insights for executive and business line stakeholders.Cross-Functional Enablement: Partner with global and regional teams to deploy scalable content strategies and digital toolsets that empower the sales force.
EDUCATION
McGill University - Desautels Faculty of Management
Bachelor of Commerce (BCom), Marketing Major, Psychology Minor
Amity Regional High School
High School
McGill University
Bachelor's Degree, Marketing/Marketing Management, General
SKILLS
ABOUT ELIOTT DEMELIER
Hello! I am a recent graduate from McGill University with a degree in Commerce (Major Marketing). Since graduating I have spent the majority of time working with McGill Athletics. For McGill Athletics I have done many jobs ranging from designer, to manager, to strategist. I have created events and marketing plans, and have executed those plans.I have a deep passion for Sports and Entertainment and that is my main focus of industry. Whether it be for sports teams/programs, concerts or shows, or the gaming industry.
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