Elina Kroupnik
Account Executive, Commercial Sales (General Business) @Salesforce
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WORK HISTORY
Account Executive, Commercial Sales (General Business) @Salesforce
Montreal, QC, CA
A member of the Salesforce Sales Excellence AE Academy, FY\'25 (A distinction awarded to the Top 5% of Account Executives globally)-Peak Performers Club FY\'25 (249% of Quota)
EDUCATION
University of Toronto
Digital Marketing Management Certificate, Digital Communication and Media/Multimedia
McGill University
Bachelor of Commerce, Marketing/Marketing Management, General
SKILLS
ABOUT ELINA KROUPNIK
Born in St. Petersburg, raised in Montreal, and sharpened at McGill — I bring 19+ years of proving that sales is an art form, not a numbers game. I don’t “do” cookie-cutter selling. I negotiate with grit, design consultative strategies that stick, and grow portfolios with a focus on impact, not fluff. Recognition along the way? News Corp Pacesetters Award, Salesforce Top 5% Global AE (2025), AE Excellence Academy. Translation: I deliver — consistently. Beyond individual performance, I lead by example. With over a decade of managerial experience, I’ve built, coached, and inspired teams to exceed targets, adopt innovative strategies, and embrace change with confidence. Leadership to me isn’t about titles — it’s about creating environments where people thrive and results follow. Mentorship isn’t my side hustle, it’s my heartbeat. I’m an active mentor in the Forward Together\'s \"Playing Big\" program, where ambitious women champion each other to play bigger, bolder, and unapologetically. Because legacy isn’t built on quotas — it’s built on people. Off the clock, I’m still closing… just not deals. Recipes, flavors, and perfect pairings are my playground. Whether in the kitchen or in business, I bring bold ideas, zero fear, and a dash of creativity to the table. Bottom line? I’m a results-driven sales leader with a sassy edge, a mentor who invests in future talent, and someone who knows that confidence, accountability, and kindness can — and should — coexist.
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