Eli M. Dow

CTO Convergeconsumer @Deloitte

ConvergeCONSUMER™ by Deloitte combines harmonized and proprietary consumer data sets with next-generation technology platforms, applied artificial intelligence and machine learning focused on knowing your customer, predicting and shaping their demand, as well as providing optimal response to demand actuals. We drive value for our clients by optimizing those decisions and actions at a level of granularity only made possible with today’s data and technology. We build a panoramic view of your customers’ behaviors and spending preferences – blending client’s CRM data collection with external data that provides valuable inputs on personalized patterns, sentiment, preferred foot and web traffic, even predictive models on their health and financial welfare. We then use that knowledge to get ahead of demand and proactively deliver highly localized and personalized strategies when it comes to key issues such as product mix, promotions, store layouts, inventory management, and customer engagement. The results include top-line growth, margin expansion, improved market share, and increased ROI on commercial spend.