Elilu Cabreros
Community Manager @Riot Games
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WORK HISTORY
Community Manager @Riot Games
Create global community strategies with product and publishing partners, ensuring a resonant, cohesive player journey across game updates, features rollouts, and marketing campaigns. •Maintain strong, two-way communication channels between developers and players, ensuring transparency worthy of players’ trust while helping players feel actively involved in, aware of, and invested in the games’ future.(Dev Updates, Patch Notes, Dev Blogs)•Partner with cross-functional teams (product, marketing, social, influencer, PR) to ensure player facing communications remain authentic to League of Legends’ identity and are contextually appropriate based on the current state of the community.•Collaborate with major regional community teams (EMEA, CN, KR, APAC, Americas) to gain insights on player needs around the globe and proactively identify issues, developing solutions with game teams prior to negative sentiment hitting a critical mass.•Create and innovate new community programs by leveraging effective platforms to meet players both where they’re at and where we expect them to be.•Research and monitor player sentiment to effectively build and refine feedback loops that surface player insights and represent the player community in cross-functional discussions, taking note of trending behavior/sentiment.•Support game developers across multiple teams and crafts (designers, artists, monetization, player behavior, etc) with player engagement best practices, training, and building/identifying impactful engagement opportunities.
EDUCATION
Pensacola High School
High School
Florida State University
Master of Science - MS, Integrated Marketing and Communication
Florida State University
Bachelor’s Degree, English Language and Literature, General
SKILLS
ABOUT ELILU CABREROS
Experienced Associate Product Marketing Manager with a demonstrated history of working in brand marketing and product development.
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