Elilu Cabreros

About Elilu Cabreros

Experienced Associate Product Marketing Manager with a demonstrated history of working in brand marketing and product development.

Experience

1. Community Manager

   Riot Games

   Jan 2022 — Present

   Create global community strategies with product and publishing partners, ensuring a resonant, cohesive player journey across game updates, features rollouts, and marketing campaigns. •Maintain strong, two-way communication channels between developers and players, ensuring transparency worthy of players’ trust while helping players feel actively involved in, aware of, and invested in the games’ future.(Dev Updates, Patch Notes, Dev Blogs)•Partner with cross-functional teams (product, marketing, social, influencer, PR) to ensure player facing communications remain authentic to League of Legends’ identity and are contextually appropriate based on the current state of the community.•Collaborate with major regional community teams (EMEA, CN, KR, APAC, Americas) to gain insights on player needs around the globe and proactively identify issues, developing solutions with game teams prior to negative sentiment hitting a critical mass.•Create and innovate new community programs by leveraging effective platforms to meet players both where they’re at and where we expect them to be.•Research and monitor player sentiment to effectively build and refine feedback loops that surface player insights and represent the player community in cross-functional discussions, taking note of trending behavior/sentiment.•Support game developers across multiple teams and crafts (designers, artists, monetization, player behavior, etc) with player engagement best practices, training, and building/identifying impactful engagement opportunities.

Education

• Pensacola High School

  High School

  2009 — 2013

• Florida State University

  Master of Science - MS, Integrated Marketing and Communication

  2017 — 2018

• Florida State University

  Bachelor’s Degree, English Language and Literature, General

  2013 — 2017

Skills

• Teamwork
• Networking
• Microsoft Powerpoint
• Microsoft Word
• Microsoft Excel
• Social Media
• Time Management
• Leadership
• Public Speaking
• Microsoft Office
• Team Building
• Event Planning
• Typing
• Customer Service