Eli Laycock
Account Executive @Lodestar Media
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WORK HISTORY
Account Executive @Lodestar Media
Proven track record closing deals with a strategic blend of both owned & operated media products, and ultra-competitive digital marketing agency services. Developed a book of business from zero to $600k+ in cumulative sales, increasing revenue by 45% between 2022 and 2023.As an Account Executive, I manage the entire sales process from prospecting, outreach, discovery, strategy development, presentation, deal negotiation and closing, to fulfillment, client success and retention. I always put my clients\' needs above all else, and build custom solutions to achieve their goals. Highly proficient in client success and all areas of the business: sponsored content, display advertising, programmatic, SEO, SEM, PPC, paid social, social media content, UI/UX, web development, tracking and analytics, Chinese advertising - and yes, print.
EDUCATION
Capilano University
Bachelor's degree, Business Administration, Marketing Concentration
ABOUT ELI LAYCOCK
Full-stack digital marketer with 5+ years\' experience in account management, sales and…
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