Elika Tripathi
Category & Growth Lead - Rebel Foods | P&L Management | Scaling D2C | IIT Bombay - MBA\'23
- Role
- Category Manager at Rebel Foods
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Category Manager
Nov 2024 — Present · Mumbai, IN
P&L owner for EatSure’s D2C business across app and web, driving growth and digital performance• Lead end-to-end campaign strategy and execution, including in-app promotions, digital marketing, and platform merchandising• Collaborated with cross-functional teams (brand, creative, tech, data science) to drive execution and unlock growth levers• Improved user conversion and retention through lifecycle journeys, CRM strategy, and personalized engagement• Planned and executed CRM-led campaigns via CleverTap and MoEngage across WhatsApp, SMS, and push notifications• Managed in-app storefront, optimizing card sequencing, creatives, and content for enhanced customer experience• Used data insights to inform pricing, promotional strategy, and platform-level initiatives• Contributed to overall platform growth by scaling high-performing brands and improving user funnel performance• Managed a team of three members to deliver category objectives through campaign execution, performance tracking, and merchandising
Education
IIT Bombay - Shailesh J. Mehta School of Management
Master of Business Administration - MBA
2021 — 2023
University of Mumbai
Bachelor of Engineering - BE
2017 — 2021
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