Elijah Salazar

Paid Media Specialist @Cardone Ventures

Scottsdale, AZ, US

Operate full-funnel paid media strategy across Meta, driving ROI through data-driven execution and campaign optimization.Build and optimize high-converting funnels using HubSpot, ClickFunnels, and Funnelytics, turning ad clicks into measurable revenue.Operate creative development and testing, ensuring content, copy, and visuals align with audience intent and reduce creative fatigue.Manage six-figure ad budgets, scaling efficiently while maintaining strong CPL, CPA, and ROAS performance.Drive audience segmentation, keyword strategy, and A/B testing to improve targeting precision and conversion rates.Maintain clean, scalable campaign structures and data accuracy across all platforms for streamlined reporting and optimization.Translate analytics into clear, actionable insights that guide spend, creative direction, and funnel improvements.Leverage HubSpot CRM for lifecycle marketing, lead nurturing, and automation to improve retention and engagement.Utilize Meta CAPI for accurate attribution, forecasting, and campaign refinement.Pilot new paid media initiatives and beta campaigns to identify emerging growth opportunities and maintain a competitive edge.Collaborate across departments to align paid media efforts with brand goals and overall company growth strategy.

The University of New Mexico

Bachelor of Business Administration - BBA