Elif Özütürk
Sr Marketing Manager @The Adecco Group
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WORK HISTORY
Sr Marketing Manager @The Adecco Group
Led integrated B2B and B2C marketing strategies to support brand growth, lead generation, and candidate acquisition across multiple channels.• Developed and executed go-to-market and campaign strategies aligned with business priorities, sales targets, and employer branding goals.• Managed end-to-end campaign planning including positioning, messaging, channel mix, and performance tracking.• Worked closely with sales, HR, and global marketing teams to ensure strong alignment between marketing strategy and commercial objectives.Contributed to brand positioning and brand awareness initiatives tailored to both corporate clients (B2B) and candidates (B2C).• Supported digital transformation initiatives, optimizing digital channels and content to improve engagement and conversion.• Played an active role in strategic partnerships and local/global projects, strengthening Adecco’s market presence and visibility.
EDUCATION
Marmara University
Bachelor's degree, Biology / Biological Sciences
Bahcesehir University
Master's degree, Strategic Marketing and Brand Management
ABOUT ELIF ÖZÜTÜRK
Senior Marketing Manager with 15+ years of experience in strategic marketing, brand management, and business development, supporting brands in achieving sustainable growth and profitability through innovative marketing strategies and integrated campaign management.With a strong background in market penetration and market entry strategies within global companies, I leverage market analysis and consumer insights to build strong market positions. My experience spans both B2B and B2C environments, with a focus on brand vision development, digital transformation, and the creation and optimization of sales channels.I also bring a global perspective through my involvement in strategic partnerships and international projects, and enjoy working cross-functionally to deliver measurable business impact.
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