Elias Ebert
Managing Director @Isqueeze
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WORK HISTORY
Managing Director @Isqueeze
Stevenage, GB
As Founder and Managing Director, I have led the strategic growth of iSqueeze from a niche startup to the UK’s leading provider of automated, healthy-tech beverage and produce solutions. We specialize in transforming floor space into high-margin,\"theatre-style\" destination zones for supermarkets, hospitals and universities as well as the full array of foodservice and corporate catering.Key Business Pillars & Concepts:Fresh OJ: Exclusive partnership with Citrocasa, delivering high-performance juicing technology to the retail and hospitality sectors.Freshly Cut Pineapple: Introduced an automated,\"theatre-of-prep\" solution that prepares fresh pineapples in seconds, significantly increasing produce category turnover.Numilk Partnership: Spearheading the UK/Ireland launch of the Numilk platform—a zero-waste, fresh-pressed plant-based milk machine that revolutionizes the dairy-alternative space.Smoothie Innovation: Implementing on-demand smoothie technology designed for high-volume foodservice environments with minimal prep and zero mess. Also pioneering the first of its kind retail smoothie solution allowing consumers to enjoy freshly blended smoothies wherever they are.Core Responsibilities & Impact:Strategic Growth: Scaled operations from a single concept to a multi-channel portfolio serving every business type from national supermarket chains and major foodservice providers to high street coffee shops and independent retailers.B2B Partnership Management: Consulting with Retail Directors and Ops Managers to integrate healthy-tech solutions that drive footfall and immediate ROI.Supply Chain & Service Excellence: Overseeing a robust UK-wide delivery and maintenance network to ensure 99.9% uptime for all partner equipment.Sustainability & Health: Driving the shift toward \"clean label\" nutrition with our range of solutions for different businesses. Helping businesses increase sustainability in their own operations.
SKILLS
ABOUT ELIAS EBERT
Pioneering the Future of Fresh Foodservice & Retail Innovation.In 2011, I saw a gap in the UK market: the lack of \"theatre-style\" fresh nutrition. Since then, I’ve led iSqueeze to become the UK’s premier partner for self-service healthy beverage solutions, moving beyond just orange juice to a full ecosystem of fresh-tech concepts.Whether it’s a high-footfall supermarket, a university canteen, or a busy hospital foodservice outlet, my focus is on helping operators turn floor space into high-margin \"destination\" zones that shoppers love.Our Concept Ecosystem:Citrocasa Citrus Solutions: Providing \"The Mercedes of Juicers\" to create the ultimate theatre of freshness.The Pineapple Concept: A high-impact, self-service solution that prepares a fresh pineapple in seconds, driving significant uplift in produce sales.The Smoothie Concept: Bringing premium, on-demand smoothie tech to foodservice settings without the mess or slow prep times.Numilk Innovation: Revolutionizing the dairy-alternative space with plant-based milk machines that offer zero-waste, fresh-pressed nut milks.What I Do: I partner with Retail Directors and Foodservice Operators to solve three main challenges: increasing footfall, reducing waste, and meeting the surging demand for \"clean label\" health products. By combining world-class hardware with a robust service model, we ensure our partners see a rapid ROI while providing their customers with the freshest products possible.Core Expertise:Foodservice Strategy: Optimizing grab-and-go and self-service layouts.Strategic Partnerships: Linking global tech innovators (Citrocasa, Numilk) with the UK & Irish markets.Concept Development: Scaling new healthy-retail ideas from pilot to national rollout.I am passionate about the intersection of health, technology, and retail efficiency. If you’re looking to innovate your fresh offering or discuss the future of the foodservice industry, let’s connect.
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