Eliana Zerga
Strategy Associate @Go Juicy
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WORK HISTORY
Strategy Associate @Go Juicy
Atlanta, GA, US
Analyzed customer engagement and purchase data from 300 subscribers to inform product planning and inventory decisions. • Developed a segmentation strategy for a VIP Club pilot project, enhancing retention and event participation. • Collaborated with the CEO to create the company’s first operations handbook, standardizing processes for scalability.
EDUCATION
Florida International University
Bachelor of Business Administration - BBA, International Business
Augustana College
Bachelor of Business Administration - BBA, International Business
ABOUT ELIANA ZERGA
My drive as an International Business graduate from FIU comes from the exciting chance to contribute to today’s changing global market. During my studies, I developed strong cross-cultural communication skills and gained hands-on experience in market research supported by a minor in Business Analytics. This combination has deepened my understanding of global market dynamics and the role of data-driven decision-making.What motivates me most is making a meaningful impact. I am eager to apply my knowledge in a professional setting, supporting organizations in identifying growth opportunities, optimizing operations, and building strategies that connect across cultures. My passion lies at the intersection of international business and analytics, where I believe I can deliver value to both the company and my professional growth.
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