Eliana Wolfeld
Results-driven Merchandise Planner and Analyst with over 10 years of experience in DTC channels.
- Role
- Senior Merchandise Planner at Natural Life
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
Experience
Senior Merchandise Planner
Mar 2023 — Present · Ponte Vedra Beach, FL, US
Analyze business performance weekly and present key business takeaways and strategy to executive leadership team including recommending pricing or marketing action on a weekly basis to manage to inventory, GM %, and other KPI targets- Forecast merchandise plans monthly in the OTB taking into account company strategy, trend, and macro-economic forecasts for a rolling 12-month period- Translate quarterly performance hindsight takeaways into financial targets for the coming year thar that are aligned on with the executive team- Create the seasonal buy plan by style and size utilizing historical data in conjunction with product rankings assigned by the Director of Apparel Merchandising and CEO- Partner with Marketing team to ensure marketing and promotional strategy support each category’s financial plans- Guide the Product Development team on assortment road map in conjunction with the Director of Apparel Merchandising to ensure the future assortment can deliver- Build critical reporting and tools in Excel for the planning team and their cross-functional partners
Education
Georgia State University Perimeter College
Select courses, Accounting and Business/Management
2014 — 2014
Georgia State University
BIS, International Studies
2006 — 2010
Universidad Torcuato Di Tella
Bachelor of Arts (BA), International Relations and Affairs
2008 — 2008
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