Eliana Cameira

About Eliana Cameira

I’m a growth and demand generation leader with a track record of building data-driven go-to-market strategies that scale. Over the past decade, I’ve partnered with Sales, Product, and Revenue teams to design demand engines that connect marketing investment directly to pipeline and revenue outcomes.My experience spans B2B and B2C, where I’ve led full-funnel demand programs across performance marketing, content, lifecycle, and account-based strategies. I’m particularly focused on using insight (customer data, market signals, and experimentation) to prioritize what moves the needle and scale what works.I bring a systems-level approach to growth, balancing speed with discipline and execution with long-term strategy.

Experience

1. Head of Growth Marketing

   Persefoni

   Jan 2024 — Present

   I lead growth and demand generation at Persefoni, owning the full funnel across enterprise and product-led motions- Built and executed a multi-channel growth strategy spanning SEO, content, ABM, paid media, lifecycle email, and events, driving meaningful enterprise pipeline creation and increasing marketing-influenced closed-won revenue from 25% to ~60%- Scaled SEO into a primary revenue channel, delivering 300% traffic growth in the first 12 months and +125% increase in organic-sourced revenue through deep keyword strategy, customer-led content, and technical optimization- Launched Persefoni Academy as a net-new demand channel, achieving enrollments in the first 18 months and establishing a scalable education-driven acquisition engine- Led high-impact programs including webinars, industry reports, whitepapers, and ABM campaigns to support enterprise pipeline creation and long-cycle deals- Designed and optimized lifecycle and nurture programs using advanced segmentation and behavioral signals to personalize messaging and improve conversion across funnel stages- Partnered closely with Sales and RevOps to support pipeline acceleration, including building prospecting playbooks, automated outbound sequences, and sales enablement collateral aligned to ICPs.

Education

• Federal University of Rio Grande do Sul

  Bachelor's degree, Economics

  2009 — 2014

• Quantic School of Business and Technology

  Executive MBA , Business Administration and Management, General

• Pan American School of Porto Alegre

  High School (American & Brazilian Diploma), High School

  2003 — 2008

Skills

• Business Process Improvement
• Ola
• Microsoft Office
• English
• Python
• Macroeconomics
• E-Commerce
• Search Engine Optimization (SEO)
• Adobe Analytics
• Online Merchandising
• Marketing Strategy
• Merchandising
• Strategic Roadmaps
• Competitive Analysis
• Canva
• Communication Skills
• Financial Analysis
• Tealeaf
• Content Management
• Merchandise Planning
• Online Marketing
• Digital Marketing
• Spanish
• Market Research
• Strategic Planning
• Access
• Economics
• Portuguese
• Powerpoint
• Microsoft Excel
• Partnership Marketing
• Content Management Systems (Cms)
• Marketing Communications
• Online Advertising
• Economic Data Analysis
• Promotional Marketing
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Marketing
• Customer Oriented