Eliana Bergman

About Eliana Bergman

I am a dynamic professional with strategic communications and business development experience. Recognized for demonstrating a natural aptitude for cultivating and nurturing strategic partnerships, as well as for driving brand reach and awareness and crafting innovative strategies, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded performance goals and I am adept at building trust-based relationships. Professional focal points include partnership development, team leadership, operations management, client engagement, marketing, account management, quality assurance, brand growth, process optimization, and data analysis. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, strategic planning, project management, and resource management to support efficiency and maximum returns. Currently, I am the Founder & CEO of De Novo. Under my leadership, I developed and grew a self-cleaning lint brush manufacturing business from the ground up. I also secured key business partnerships with Univision, FabFitFun, Walmart.com, and other e-commerce channels. In addition, I won the Women’s Only Amber Grant, which allowed me to further develop manufacturing activities and improve product positioning. Colleagues describe me as a progressive, driven, down-to-earth, strategic and innovative expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

Experience

1. Founder and CEO

   De Novo

   Jan 2021 — Present · Orlando, FL, US

   Spearheaded the creation and growth of a self-cleaning lint brush manufacturer from the ground up; company brought in over $60K in revenue in its first year and are currently positioned to bring in over $120k during 2023. Cultivate and maintain strategic e-commerce partnerships with companies such as Univision, FabFitFun, Zulily.com, Walmart.com, and Faire.com to maximize business success.Chart the successful development and launch of impactful and strategic business development programs.Succeeded in winning a Women’s Only Amber Grant; utilized grant funds to advance development and manufacturing activities as well as to position the product in diverse marketplaces.Ensure quality across pre-production, in-line, production, and pre-shipping operations by establishing and currently overseeing a comprehensive manufacturing quality control plan.Hold accountability for overseeing marketing, website development, SEO, and branded materials.Demonstrate a strong ability to execute sound and effective decisions in complex environments.Maintain knowledge of current and emerging market trends to capitalize on key opportunities.Navigate complex and escalated issues with an innovative and solution-focused mindset.Learn and utilize new skills and technologies based on business needs.Gather and analyze customer feedback to drive continuous product improvement.

Education

• Uppsala University

  Master of Science, Social Sciences

  2009 — 2011

• Franklin College

  Bachelor of Arts, International Media and Communications

  2006 — 2009

Skills

• Blogging
• Intercultural Communication
• Corporate Communications
• Politics
• Twitter
• Publicity
• Copywriting
• Social Media Marketing
• Digital Marketing
• Strategy
• Media Relations
• New Media
• Sponsorship
• Crisis Communications
• Online Advertising
• Advertising
• Facebook
• Editing
• Event Planning
• Public Relations
• Project Management
• Social Media
• Internal Communications
• Broadcast
• Online Marketing
• Telematics
• Journalism
• Community Outreach
• Newsletters
• Management
• Proposal Writing
• Event Management
• Marketing Communications
• Research
• Strategic Planning
• Fundraising
• Integrated Marketing
• Nonprofits
• Digital Media
• Leadership