Eliana Arredondo

About Eliana Arredondo

Marketing manager and passionate storyteller with 13+ years experience building brand identity for tech and consumer goods companies. I enjoy using data analytics and best-practice research to create digital and print media that tell a company\'s story in a compelling and impactful way. I thrive in environments that require cross-functional collaboration.Strengths: marketing operations,website redesign, copywriting, direct marketing campaigns, sales collateral development, customer outreach programs, event planning, and back-end sales and ROI analysis.

Experience

1. Senior Marketing Manager

   G2 Risk Solutions

   Apr 2024 — Present

   Design and execute demand generation and nurture campaigns using HubSpot and Salesforce, increasing qualified leads and optimizing marketing ROI- Administer and optimize the full marketing technology stack, including implementing and overseeing Chili Piper for lead routing, resulting in a 77% increase in booked sales meetings- Lead integration and continuous optimization of UTM tracking and campaign data, enabling accurate measurement and reporting on marketing attribution with Google Analytics and Salesforce integration- Overhauled email marketing workflows, driving a 6.2% YoY open rate increase through advanced segmentation, personalization, and rigorous A/B testing- Manage, mentor, and develop two junior marketers, supporting a culture of continuous improvement.

Education

• Stanford University

  Bachelor's Degree, International Relations

  2008 — 2012