Eliana Sato
Head of Digital Product and Content @Warner Bros. Discovery
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WORK HISTORY
Head of Digital Product and Content @Warner Bros. Discovery
London, GB
Delivered integrated marketing strategies to support show and product launches across diverse markets.→ Translated data insights and performance metrics into actionable product and content roadmaps, driving informed decision-making across products and platforms.→ Led strategic optimisation of digital platforms across regions, driving performance, discoverability (SEO), and conversion through data-led enhancements to user experience and scalability.→ Championed technological innovation, introducing AI tools and workflows to future-proof digital products.→ Oversaw multi-platform content pipelines across web, mobile, YouTube, and social, ensuring alignment with brand narratives and business needs.→ Forged strategic partnerships to extend digital reach, unlock distribution opportunities, and amplify brand visibility.→ Led Cartoon Network’s International Games Pipeline, overseeing the annual development mobile apps and 30+ HTML5 games in 18 languages.→Oversaw localisation strategy of digital products, platform and content, ensuring cultural relevance and market resonance.→ Collaborated with commercial teams to support digital advertising, branded content, and sponsorship initiatives across platforms.→ Led monetisation strategy, identifying and implementing new revenue streams across direct and third-party channels.
EDUCATION
ETEP Faculdades
Bachelor's degree
ESPM Escola Superior de Propaganda e Marketing
Master's degree
SKILLS
ABOUT ELIANA SATO
I build the digital platforms, content strategies, and marketing campaigns that turn…
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