Eli Aizenstat

About Eli Aizenstat

I build go-to-market systems that take early-stage technical companies from initial traction to repeatable revenue.I’m currently Director of Marketing at Aldoa, where I own demand generation, messaging, CRM, automation, and GTM strategy. My focus is translating complex products into clear value, predictable pipeline, and exponential growth.I bring an operator’s mindset shaped by entrepreneurship. I’ve previously started my own software business and co-founded a DTC brand, which allows me to work closely with founders and leadership teams navigating ambiguity, speed, and limited resources.I thrive in hands-on environments where marketing directly impacts revenue, fundraising readiness, and company trajectory.Outside of work, I’m energized by the outdoors. Hiking, mountain biking, and travel keep me curious and inspired.

Experience

1. Director of Marketing

   Aldoa

   May 2024 — Present

   Modern Software for Consulting and Engineering Firms (Vertical SaaS)• Built Aldoa’s go-to-market function from the ground up, owning demand generation, CRM, automation, and full-funnel positioning to support scalable growth• Partnered closely with sales and executive leadership to improve pipeline quality, forecasting accuracy, and revenue predictability• Owned marketing strategy supporting ARR growth and fundraising milestones, including GTM narrative, core metrics, and investor-facing materials• Implemented scalable systems and processes to drive efficient acquisition in a highly technical, services-driven B2B SaaS market

Education

• Chapman University

  Strategic and Corporate Communication

  2011 — 2015

Skills

• Event Planning
• Leadership
• Public Speaking
• Entrepreneurship Development
• Nonprofits
• Microsoft Office
• Marketing Communications
• Social Media
• Social Entrepreneurship
• Video
• Entrepreneurship
• Management
• Social Media Marketing
• Powerpoint
• Consumer Electronics
• Start-Ups
• Business Analysis
• Marketing
• Strategic Planning
• Marketing Strategy