Eliah Werner
Vice President Brand @SIXT
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WORK HISTORY
Vice President Brand @SIXT
Fun & honor to lead w/ a brave team this beautiful and iconic brand globally for Creative & Media to give people a smile in their face when they think about Sixt. Our team shapes the brand strategy, design, media, airport, campaigns, content creation, social media, sponsoring — across all on- and offline channels.
EDUCATION
Brandeis University
International Business - Entrepreneurship & Brand Management
Catholic University of Eichstätt-Ingolstadt
Bachelor of Science (B.Sc.), Business Administration
Maastricht University School of Business and Economics
Master of Science (M.Sc.), International Business - Strategic Marketing
Loyola Institute Of Business Administration
International Business
ABOUT ELIAH WERNER
From crafting swimming competition slogans as a kid to designing party flyers and running a small creative agency with clients like Audi and KPMG during university — I’ve always lived in the world of marketing.I spent over 8 years at Procter & Gamble, shaping iconic brands like Pampers, Oral-B, and Gillette. It was the best school for brand building, surrounded by brilliant mentors — and it taught me when to trust the data, when to trust your gut, and that the consumer is always the boss.For the past 3 years, I’ve been helping SIXT grow into a bold, global love brand — with big ideas, sharp edges, and a clear voice in a noisy world. Because the best marketing doesn’t play it safe — it plays it smart, different, and just the right amount of unexpected.On the side, I founded Young Poets, a wine brand for a new generation. What started with a few bottles and one winemaker has grown to over bottles sold in 2024 — proof that doing things differently (with a little gut and a lot of heart) still goes a long way.
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