Elia C.
Growth Marketing & Automation Leader | Conversational AI Architect | Lifecycle Strategy | Product & Fintech Experience
- Role
- Communications Engineer at OneMain Financial
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Elia C.
Hi there, welcome to my page!My name is Elia, pronunciation is above. I am a well-versed marketing professional with over a decade of experience. I specialize in implementing and executing data-driven communications that deliver value to customers and focus on building long-term relationships. My passion lies in leveraging technology to drive growth and innovation. Expertise:•Growth & Lifecycle Marketing Strategy For Large-Scale Companies•Marketing Automation & Personalization•Conversational AI & Customer Experience Automation•Product Marketing & Go-To-Market Strategy•Data-Driven Decision Making & Experimentation•Cross-Functional Leadership & Technical Marketing•Voice of Customer (VoC) & Customer Insight StrategyTech Toolbox:Google Analytics, Adobe analytics, Iterable, CheetahMail, MailChimp, Constant Contact, Word Press, Drupal, Wix, and Weebly.Skill Set:Marketing Strategy | Email Marketing | Web Analytics | Website Content Management | Social Media Management | Campaign Management | Affiliate Marketing | Marketing ResearchLet\'s connect and achieve success together!
Experience
Communications Engineer
Jan 2024 — Present · Las Vegas, NV, US
Designed, built, and optimized conversational AI workflows using Sinch Engage to automate customer communications, increase personalization at scale, and support collections automation contributing to $1.89M in cost savings.Administered and optimized enterprise communication platforms to streamline agentn and customer interactions, improve campaign execution, and enhance the performance of automated outreach programs
Education
College of Southern Nevada
Associate's degree, Business Administration and Management, General
2010 — 2012
University of Nevada-Las Vegas
Bachelor of Business Administration (BBA), Marketing
2012 — 2014
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