Elia Betancourt
eCommerce & Digital Merchandising Expert | UX Collaborator | Passionate About Data-Driven Growth
- Role
- Site Merchandising Coordinator at Parade
- Location
- Bakersfield, CA, US
- LinkedIn followers
- 500 followers
About Elia Betancourt
I’m an eCommerce and UX enthusiast with 2+ years of experience crafting intuitive, high-converting digital shopping experiences. At Parade, I worked as a Site Merchandiser Coordinator and UX Contributor—supporting everything from end-to-end product setup to campaign execution, site optimization, and user journey design.I thrive in fast-paced, creative environments where data meets design. Whether curating thousands of SKUs to improve product discovery, executing promotional strategies across Shopify Plus, or collaborating with UX to refine mobile navigation, I bring a detail-oriented and user-centered approach to every project.I’ve contributed to merchandising A/B tests, participated in homepage and PDP redesigns, and used tools like Google Analytics and Fast Simon to translate insights into actionable improvements. My favorite part of this work? Seeing thoughtful, behind-the-scenes execution directly enhance the customer experience.I’m passionate about digital retail, cross-functional collaboration, and building systems that blend creativity, strategy, and performance. Let’s connect—I’m always open to learning, sharing ideas, and exploring new opportunities in the eCommerce space.
Experience
Site Merchandising Coordinator
Apr 2023 — Present · US
Support product launches by day-to-day management of products on e-commerce platforms. Enhance catalog categorization for all existing and new products. Maintain and deliver accurate data across site, including inventory, titles, descriptions, images, attributes, and pricing. Create, upload, and organize large database of SKUs in Shopify. Maintain product content to ensure accurate representation on direct-to customer site. Communicate with e-commerce platforms to troubleshoot issues and keep content up to date. Ensure best quality site mapping and SEO optimization.
Education
Bakersfield College
Associate of Arts and Sciences - AAS
California State University, Bakersfield
Bachelor of Business Administration - BBA, Marketing
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