Eli Villanueva
- Role
- Manager, Growth Marketing at Pandora
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Eli Villanueva
Dedicated 9+ years to exceeding revenue goals by building long lasting relationships with…
Experience
Manager, Growth Marketing
May 2019 — Present
Lead in-app marketing strategy including subscription marketing driving $476M annual subscription revenue and product education marketing to increase app engagement of 63.5M monthly active users •Deliver QBRs to executive leadership discussing performance and opportunities •Partner with editorial and programming teams to drive engagement with high priority content initiatives including multi-cultural initiatives •Work across marketing channels on company-wide initiatives with a holistic approach, learning from data analysis and building upon best practices •Partner with the head of podcasts to drive engagement with podcast features, content and personalized recommendations through as well as track listener consumption •Drive integration of data science into our marketing strategy including rigorous science testing, implementation of algorithm decisioning, and measurement structure
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