Eli Huzar
Genai & Gtm Strategy Lead (Germany & Cee, Startup Segment) @Amazon Web Services (AWS)
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WORK HISTORY
Genai & Gtm Strategy Lead (Germany & Cee, Startup Segment) @Amazon Web Services (AWS)
As AWS GenAI Lead for Germany & CEE, I drive strategy and customer adoption of generative AI across the startup ecosystem — designing flagship programs, enabling internal teams, and scaling customer impact across EMEA.1) Founder & Program Manager of AWS GenAI LaunchpadAWS’s flagship startup program to move customers from POC → production in under 90 days. In its first edition across 5 major startup hubs (Berlin, Vienna, Zurich, Warsaw, Athens), the program engaged close to 200 participants from 40+ startups, supported by AWS Partners Reply, SnapSoft, and Chaos Gears. Backed by a mid six-figure AWS investment, Launchpad drove XX Ms in ARR impact, including multiple strategic contracts. With customer satisfaction of 4.7/5 and 50%+ partner-led implementations, the Program is now in its 2nd edition regionally (reruns in Berlin & Prague) and codified into a scalable playbook adopted in other EMEA regions (MENAT, North, South, UKIR). I was recognized with the AWS EMEA “Invent & Simplify” Award for its impact and repeatability.2) Customer Workshops – organized hands-on workshops on advanced GenAI topics (e.g, agentic AI), giving startups the tools to experiment, build, and scale production-ready solutions with AWS.3) Internal Enablement – Ran enablement programs for AWS startup teams across EMEA, equipping account managers and solution architects with the skills, playbooks, and confidence to guide customers in building impactful GenAI use cases.4) Regional Strategy & Scaling – Driving GenAI GTM strategy in Germany & CEE while sharing learnings through the EMEA GenAI Tiger Team to accelerate adoption across Europe.
EDUCATION
Université Paris Dauphine - PSL
International Business & Marketing
GRG 17, Vienna Bilingual Schooling - Parhamerplatz
Matriculation Examination and Diploma (A-levels) billingually (GER/ENG), with high honors
WU (Vienna University of Economics and Business)
Bachelor of Science (B.Sc.), International Business Administration
ABOUT ELI HUZAR
With 10+ years of experience in technology,(online) marketing and consultative sales, I help AWS startups and scale-ups unlock growth through cloud, data, and AI — while bringing a human-centered approach grounded in mindfulness and emotional intelligence.At AWS, I wear two hats:1)As Startup Account Manager, I\'m working with Germany’s most engaged, highly regulated startups on long-term cloud strategy, compliance, and growth.2) As AWS GenAI Lead for Germany & CEE, I drive strategy and customer adoption of generative AI across the startup ecosystem — designing flagship programs, enabling internal teams, and scaling customer impact across EMEA.Previously at Google, I advised Switzerland’s largest retailers and co-founded the Innovation Hub EMEA (Dublin), centralising innovation learnings and scaling Design Thinking frameworks across the region. Earlier, I supported 300+ German SMBs in their digitalisation journeys.I also bring experience from mySugr (HealthTech Startup acq. by Roche) and L\'Oréal (consumer goods), and I’m a certified \"Search Inside Yourself\" trainer, passionate about applying mindfulness and emotional intelligence to leadership and performance.
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