Eli Frater
Manager, Strategy & Consulting at THE•TEAM
- Role
- Manager, Strategy & Consulting at THE·TEAM
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Eli Frater
With 6+ years of experience in sports partnerships and brand strategy, I lead high-impact partnerships across major leagues and properties, including the NFL, NBA, WNBA, MLB, NHL, NWSL, and NCAA. I specialize in translating partnership investments into measurable business outcomes. I leverage performance data, consumer insights, and in-market learnings to shape activation strategy, optimize execution, and scale impact across partnerships. My experience spans managing complex, cross-functional initiatives and developing integrated marketing programs that drive both brand equity and commercial growth. Passionate about the evolving sports and entertainment landscape, I focus on building scalable, insight-led partnerships that deliver long-term value.
Experience
Manager, Strategy & Consulting
Nov 2024 — Present · New York, NY, US
Tissot - Portfolio Scope: NBA & WNBA Lead and shape team partnership strategy across NBA and WNBA teams to inform long-term growth.Oversee execution of team partnerships, leading partner communication, performance insights, and cross-functional alignment across marketing, media, and experiential work streams.Diageo - Portfolio Scope: NFL, NBA, WNBA, NWSL, MLB, NHL, NCAALed strategy and execution across a multi-league sports partnership portfolio, influencing investment decisions and driving integrated B2C marketing campaigns across national sports properties.Oversaw end-to-end partnership strategy, including contract negotiations, valuations, and asset optimization to maximize return and partnership effectiveness.Drove cross-functional alignment across brand marketing, experiential agencies, and commercial teams, ensuring execution across all partner touch points.
Education
Kimball Union Academy
High School Diploma, General Studies
2013 — 2014
Bates College
Politics, Politcal Economics
2015 — 2019
Trevor Day School
High School Diploma, General Studies
2010 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.