Elfie Chang
Digital Creative & Marketing | Award-Winning Designer | Branding Strategist
- Role
- Associate Creative Strategist at Narrative Ads
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Elfie Chang
A dynamic and ambitious award-winning digital designer with a master\'s study in digital social media at USC ( University of Southern California ). With experience ranging from startups to luxury brands, I specialize in creating impactful marketing campaigns that align with brand standards and engage target audiences. Known for strong multi-tasking and project management skills, I effectively execute strategies across cross-functional teams, ensuring brand consistency and excellence through a mix of creativity, strategy, and collaboration. I bring a blend of creativity, strategic insight, and collaborative expertise to every project.
Experience
Associate Creative Strategist
Jan 2026 — Present · Pasadena, CA, US
Developed direct-to-consumer social ad strategies for high-profile brand clients by conducting audience and market research, defining personas, and identifying trends to inform narrative ad concepts.Conceptualized and structured story-driven video ads (hooks, visual formats, and scripts) and collaborated with producers, strategists, and account teams to bring ideas from concept to execution.Reviewed creatives and monitored post-launch performance to identify winning ads and iterate on high-performing concepts through strategic testing and optimization.
Education
School of the Art Institute of Chicago
Bachelor of Fine Arts - BFA, Graphic Design
University of Southern California
Master of Science - MS, Digital Communication and Media/Multimedia
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