Elexis Weiss

About Elexis Weiss

As a dynamic and growth-focused Marketing Executive, I have extensive experience leading cross-functional teams, executing high-impact campaigns, and delivering strategic marketing insights across multiple industries. My ability to identify growth opportunities and ensure brand consistency has been instrumental in enhancing organizational marketability and driving substantial business outcomes.Being a forward-thinking strategist, I have spearheaded initiatives that significantly boosted ROI, such as increasing the trade show pipeline by 55% in 2023 through targeted campaigns and optimized follow-up strategies. I am known for my creative vision combined with analytical rigor, enabling me to navigate complex marketing challenges effectively and deliver exceptional results.I strive to provide value as a company resource and have consistently achieved recognition and promotional opportunities throughout my career. I am committed to fostering stakeholder collaboration, aligning strategies with business objectives, and enhancing digital marketing efforts. A few of my career highlights include:• Increased brand prominence through strategic media partnerships, implemented targeted lead generation campaigns, and grew market share of voice by 23% as a Marketing Director.• Developed an innovative post-tradeshow webinar approach, resulting in 55% growth and creating a repeatable model for future events.• Spearheaded fertility-focused experiential events, collaborating with influencers to boost brand visibility by 35% at Northwell Health.• Orchestrated a comprehensive marketing initiative, directing Bariatrics patients to 23 hospitals and 10 practices, yielding a 158% ROI and $1.1M contribution margin on a $461K investment, resulting in a $727K profit.“Business has only two basic functions - marketing and innovation.” Peter Drucker

Experience

1. Senior Director of Marketing

   Vizient

   May 2025 — Present

Education

• University of Hartford

  BA, Advertising and Public Relations

  2001 — 2005

• Columbia Business School

  Executive Education , Leadership Essentials

  2020 — 2020

• Adelphi University

  MBA, Management

  2007 — 2010

Skills

• Advertising
• Budgets
• Sales Process
• Custom Solutions
• Strategic Planning
• Marketing Management
• Management
• Lead Generation
• Social Media
• Leadership
• Integrated Marketing
• Project Management
• Promotions
• Time Management
• Online Advertising
• Customer Relationship Management (Crm)
• Social Media Marketing
• Marketing Communications
• Program Management
• Sales Operations
• Client Relationship Building
• Market Research
• Marketing
• Budget Management
• Crm