Elexandrea Scheels
Business Strategy | Market Access Expertise | Sales Leadership | Change Management | Cultural Transformation
- Role
- Head, Market Access Product Strategy, Cardiovascular and Renal at Novartis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elexandrea Scheels
Elexandrea (Elex) Scheels is a strategic and fearless leader with 25+ years of experience driving access, affordability, and reimbursement strategies across multiple therapeutic areas, including cardiovascular, renal, oncology, immunology, neuroscience, rare disease, and gastroenterology. Recognized for her ability to optimize market access frameworks, navigate complex healthcare landscapes, and develop innovative payer, policy, and distribution solutions, she influences decision-making at the highest levels to ensure patients receive life-changing therapies.A collaborative and engaging executive, Elex excels in building and leading high-performing teams, fostering a culture of inclusion, and mentoring future industry leaders. She thrives in cross-functional partnerships, aligning stakeholders across medical and pharmacy benefit payer engagement, health policy, government affairs, specialty pharmacy, alternate sites of care, distribution, and reimbursement (coding and coverage) to drive execution excellence. Her expertise in commercialization strategy, launch readiness, and access execution has positioned her as a trusted industry voice.Elex is known for her solutions-oriented mindset, leveraging data, real-world evidence, and strategic partnerships to drive patient access, provider engagement, and payer adoption. Fearless in addressing challenges, she speaks up, asks tough questions, and leads with integrity to champion the right outcomes for patients, people, and organizations.A sought-after subject matter expert in leadership, market access, reimbursement, and commercialization, Elex also prioritizes a people-first leadership approach. Guided by her core purpose—helping people find and live their purpose—she is dedicated to talent development, coaching, and cultural transformation, ensuring that teams feel empowered, supported, and motivated to exceed ambitious goals.
Experience
Head, Market Access Product Strategy, Cardiovascular and Renal
Sep 2022 — Present · US
Build, lead, motivate and provide oversight to a team of ~12 leaders/associates dedicated to optimizing the market access strategies for the cardiovascular and rare kidney portfolio. Lead launch and launch-readiness activities for multiple products and indications. As a member of both the Market Access and Therapeutic Area (TA) Leadership Teams, influencing execution across ~200 MA associates and TA stakeholders. Recognized for collaborative, empathetic leadership that strengthens engagement, accelerates performance, and improves patient access.• Lead CRM Market Access Strategy through major organizational and portfolio shifts, driving operational clarity, cross‑functional alignment, and uninterrupted delivery of enterprise priorities.• Led end-to-end GTN strategy development and execution, optimizing accrual forecasting, channel mix, and payer contracting across multiple therapeutic areas.• Provided strategic sponsorship and governance across high‑visibility enterprise initiatives, enabling disciplined execution, faster decision‑making, and alignment across broader cross‑functional teams.• Contribute to BD & L and M&A evaluations, including asset valuation and strategic fit assessments; partner with cross-functional teams to execute integration of teams and assets.• Applied data-driven insights and real-world experience to optimize channel strategy, distribution, and acquisition pathways, accelerating customer adoption and brand performance; consistently diagnosed underperformance and executed strategic pivots to restore growth trajectory.• Designed, launched, and scaled a differentiated employer-led cardiovascular health program, delivering multi‑step screenings, clinical coaching, and a behavioral‑science‑driven engagement model that strengthened employee heart‑health outcomes and demonstrated the value of a premier CV health platform.
Education
UCLA Anderson School of Management
Executive Education, Organizational Leadership
2013
Marist University
Bachelor of Arts (B.A.), Business/Corporate Communications
1992 — 1996
The Wharton School
Executive Education, Public Health
2014
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