Eleonora Rocca

Emea Senior Channel Marketing Manager B2b Partner Enablement i Vr Mr Xr @Meta

London, GB

I lead strategic marketing efforts for Virtual Reality (VR) and Mixed Reality (MR) products, driving business growth through partnerships with distributors and managed partners. My responsibilities include:Developing and implementing co-marketing campaigns, contests, trade shows, and customer events in collaboration with internal teams and external B2B eco-partnersManaging and optimising marketing budgets, providing accurate forecasting and monitoring of campaign expenditures to ensure maximum ROIWorking cross-functionally with teams such as Product, PMM, Partnerships, and Operations to align marketing efforts with sales goals and customer needsMeasuring and reporting on campaign performance, utilizing Salesforce (SFDC) to track metrics and deliver insights on ROI and impact across the sales funnelCollaborating with distribution partners and managed partners to develop joint marketing plans and drive revenue growthProviding strategic guidance and support to Elite partners to help them achieve their marketing goalsEnsuring brand consistency and compliance across all partner marketing activitiesI work closely with our distribution partners and managed partners to understand their needs and develop tailored marketing solutions that drive mutual success. My goal is to build strong relationships, drive business growth, and bring the latest VR and MR technologies to market.

Istituto Europeo di Design

Master's degree

Cambridge Judge Business School

Diversity, Equity and Inclusion for Organisation Excellence

24ORE Business School

Master's degree

EF International Language Campuses

Master Business English

The London School of Economics and Political Science (LSE)

Introduction to Corporate Law and Governance (Summer School)

Liceo Ginnasio Statale "Augusto"

Diploma. Equivalent of A Levels

Singularity University- Silicon Valley

The Singularity Executive Program

Università di Roma Tor Vergata

Master of Laws - LLM