Eleonora Giorgio

WORK HISTORY

EDUCATION

SKILLS

ABOUT ELEONORA GIORGIO

A passionate marketer with over 13+ years of marketing within US/Canada in CPG & MedTech companies. My experience goes from global innovation to communication strategies in region (media, digital and social media strategy, execution of promotional activities and events). As Sr. Manager at Johnson & Johnson Vision, I lead global commercial strategy on new products, working cross-functionally to deliver launch readiness of the next best product in market.Responsibilities include leading lead end-to-end product innovation and go to market strategies for a specific platform portfolio, supporting global new product launches, development of claims and marketing assets in partnership with regional, global, and cross-functional business partners. Previously, as Sr. Marketing Manager at Lavazza North America, I lead brand communication across B2C and B2B channels to drive awareness and a fast-pace growth of the brand in US and Canada. Responsibilities included ensuring consistent brand communication, leading digital/social strategy & execution, owning local media planning process as well as building local brand marketing plans and support the implementation of the global communication plan.My previous experience includes working as project manager at Thales Alenia Space, the European leader in the aerospace industry.I graduated with an MS from Stevens Institute of Technology (NJ), as well as certificate in Digital Media Marketing from NYU and BS & MS in Engineering from Politecnico di Torino.