Eleonora Ferrero
- Role
- Sr Director Digital Partners & New International Market Expansions - Asia, Pacific & Latin America at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Eleonora Ferrero
I am an open-minded person, highly motivated, always seeking for self-development in a…
Experience
Sr Director Digital Partners & New International Market Expansions - Asia, Pacific & Latin America
May 2022 — Present
Leading the Portfolio of Digital Pure Players Partners, including Marketplaces (e.g. Mercado Libre, Rakuten, ZozoTown Lazada, Flipkart,) and New Commerce/Social Commerce players\\\\n· Defining the strategy and plan to accelerate e-commerce growth, and improve the consumer experience, acquisition, retention, and overall engagement to increase brand awareness\\\\n· Creating and delineating new business models aimed at extending Nike membership (Loyalty) and inventory dropship program to offer improved access and choice for our consumers and drive inventory efficiency across the marketplace\\\\n· Launching new digital solutions and business models in New Markets to grow the e-commerce presence.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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