Elena Serpotta
Global Director of Customer Marketing @Burberry
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WORK HISTORY
Global Director of Customer Marketing @Burberry
London, GB
EDUCATION
Università Ca' Foscari Venezia
Bachelor's degree, Economics and Management of Arts and Cultural Activities (EGArt)
University of Greenwich
MA, Cultural Industries Management
Alma Mater Studiorum – Università di Bologna
Master's degree, Innovation and Organisation of Culture and the Arts (GIOCA)
SKILLS
ABOUT ELENA SERPOTTA
Passionate Customer Marketing and CRM leader with proven success driving growth, loyalty and brand engagement in the fashion and luxury sector. Expert in crafting data-driven, personalised customer-centric experiences across digital and physical channels, blending innovative technology with compelling brand storytelling.Skilled in omnichannel acquisition, retention and engagement strategies, building high-performing teams and fostering collaborative partnerships to achieve transformative business impact.
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