Elena Schelfhaut Sarayba
Public Relations and Communications Professional based in Los Angeles
- Role
- Founder, Brand Training, Pr & Communications Consultant at Lna Pr
- Location
- Beverly Hills, CA, US
- LinkedIn followers
- 500 followers
About Elena Schelfhaut Sarayba
Most brands don’t suffer from a lack of good stories. They suffer from obscurity. Journalists are overwhelmed, and the news cycle is relentless. I build holistic PR campaigns that integrate media relations, strategic partnerships, affiliate PR, and thought leadership. I work with both brands, talent, and agencies in entertainment, beauty, fashion, lifestyle, interior design, and luxury, aligning resources, bridging teams, and ensuring PR campaigns land with maximum impact. My approach creates seamless collaboration between internal stakeholders and external partners, turning fragmented efforts into unified strategies. I’ve had the pleasure to work with brands and companies like Agent Provocateur, Netflix, Clinique, YSL Beauty, and FOREO, securing placements in top-tier outlets, launching campaigns, and leading talent and influencer activations that generated measurable ROI. Most recently, I drove an affiliate PR initiative through Aspire, Rakuten, and Impact that converted earned media directly into revenue growth. Clients and partners recognize me for transforming PR into a growth engine, where every headline, partnership, and campaign ladders up to brand equity and the bottom line.
Experience
Founder, Brand Training, Pr & Communications Consultant
Jan 2021 — Present · Los Angeles, CA, US
Education
AP Hogeschool Antwerpen
Bachelor’s Degree, Communication Management, Advertising
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