Elena Kowa

About Elena Kowa

I didn’t start in operations or automation. I started in marketing — running social media accounts, writing sales copy, managing campaigns, and doing a bit of everything. Somewhere between chasing metrics and sending 97 follow-up emails, I realized that the real challenge wasn’t the work itself — it was the way the work was organized. That led me into team management, and eventually I became a General Manager, leading a company of over 100 people. We grew fast, doubled our profit, built B2B partnerships across borders, and — more importantly — made work a lot more human and sane for the team.That’s where I fell in love with operations. I saw how the right systems can give people time back, remove confusion, and actually make work feel better. So I shifted gears and started helping other companies do the same. I moved into consulting, helping teams fix what’s broken, automate what’s repetitive, and clean up the mess behind the scenes. Over time, I got deeper into process design, internal systems, success management, and helping businesses grow without overwhelming their people.Now I work with teams and companies across the globe to help them focus on what really matters — and automate the rest. I believe that if everyone could do the thing they’re best at, without getting buried in admin or slow tools, we’d all be living in a better world (or at least a slightly less chaotic one). That’s what I build for: clarity, ease, and smart structure. Whether it’s a process, a dashboard, or a full team workflow — I’m here to make the work feel lighter and the goals more reachable.

Experience

1. Success Manager

   BetterUp

   May 2023 — Present · US

   Ensured high satisfaction for 500+ trusted accounts by onboarding them and helping leverage the platform, addressing their feedback, and providing valuable insights through data analysis. Optimized team processes by creating new opportunities to connect with accounts and developing data sets used by multiple departments to control work quality and identify growth opportunities.Accomplishments: Ensured 22% NPS growth for 500+ trusted accounts by helping them leverage the platform, addressing their feedback, and providing valuable insights through data analysis. Released 12.6% of team working hours by automating outreaches and data analyses, creating clear documentation of the processes, and developing data sets used by multiple departments to prepare for calls with accounts and identify growth opportunities. Achieved a 29% reduction in abnormal events for entrusted accounts through dedicated support and client education. Sulmontaneously supported over 500 accounts, activating 34% of on-hold accounts, through gathering customer insights, supporting renewals, and driving continuous improvement efforts