Elena Korotkova
Mentor @Techstars
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WORK HISTORY
Mentor @Techstars
Helping an exceptional cohort of AI startups to enter the market and scale their businesses
EDUCATION
Saint Petersburg State University
Master of Business Administration (MBA), Graduate School of Management
Aalto University
Executive Education, Service Business and Design
Aalto University
Executive Education, Product and Service Marketing
Saint Petersburg State University
Bachelor of Science - BS, Department of retraining, majoring in Software Engineering
SKILLS
ABOUT ELENA KOROTKOVA
Product Marketing & GTM leader with 15+ years of experience scaling B2B SaaS and DevTools products across early-stage and growth environments.I specialise in positioning, product launches, and product-led growth, translating complex technology into clear value propositions that drive adoption, revenue, and long-term customer expansion.As a first marketing hire, I’ve built product marketing functions from the ground up. Over the past five years, I led Product Marketing within an open-source-led DevTools company (commercial SaaS + OSS) and partnered with founders as a fractional leader to refine GTM strategy, messaging architecture, and launch execution across multiple tech products.I operate at the intersection of Product, Marketing, and Sales, partnering closely with PMs and engineers to codify positioning frameworks, align GTM teams, and support sustainable growth.Core focus areas:• Positioning & messaging architecture• ICP definition & segmentation• Product launches & GTM execution• PLG & lifecycle growth• Sales enablement & competitive strategyCurrently open to senior Product Marketing leadership roles within B2B SaaS and DevTools environments.
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