Lena Koftaylova

Ai Product Design Manager, Innovation & Finreg Ux @Cognizant

London, GB

Key products for the UK Tier 1 Energy company- Designed a user-centred payment experience targeting friction points, this product achieved 8% conversion rate growth and a 46% NPS boost in the segment, with 4% increase for monthly payments, and a 31% debt reduction- Designed an innovative product for managing tax reduction journeys with embedded regulatory checks, improving customer satisfaction across 4 product lines and reduced operational risk- Redesigned energy data visualisation graphs for 120k businesses, achieved 95% user retention with ratings of 4.4/5 for user-friendliness and 4.3/5 for product satisfaction- Designed a meter history product with advanced information available, achieved an 8% increase in conversion rate for submission follow-through and scored 4/5 for ease of use- Rolled out a design library with 4k modular components and accessibility standards, mapping user journeys for 350k business clients and used across 6 teams.Strategic Contributions- Established strategic collaboration with product managers, engineers, and analysts throughout the agile product lifecycle. Incorporated feedback from 60+ user interviews and directly contributed to the end-to-end development of 30+ features that uplifted user experience and decreased time-to-market- Elevated design systems by balancing immediate product needs with future scalability. Implemented standardised component library that reduced design inconsistencies and accelerated development cycles- Transformed complex behavioural data into actionable UX insights, delivering strategic recommendations.

Goldsmiths, University of London

MSc Degree, User Experience (UX) Engineering

Saratov State Socio-Economic University

BSc Degree, Organisational Management