Elena Jackendoff

Associate Director of Digital Advocacy @Everytown For Gun Safety

New York, NY, US

Lead online campaigns with a focus on broadening our audiences and increasing online engagement, ensuring we’re utilizing the most powerful tools and cutting-edge tactics to grow our movement, driving more than messages to legislators and other digital actions online, as well as raising over in building process and structure for message testing program to accompany polling on key electoral and advocacy issues, disseminating key learnings across the organization to drive action-Identify and implement systems around political work, ensuring we tell the story of the power of our movement in electoral politics-Oversee our Students Demand Action Digital Organizer, and help implement a program focused on growing our student and youth audience and engagement-Identify trends and patterns across the country to make recommendations about how to execute legislative advocacy and organizing work federally-Lead advocacy ads work, managing communications, coordination, and budgets across departments to deliver the lowest possible cost per acquisition and highest return on investment.