Elena Ferrato
Home Product & Brand Director Croff @OVS S.p.A.
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WORK HISTORY
Home Product & Brand Director Croff @OVS S.p.A.
Venezia, IT
I lead the development of home collections and the brand strategy for CROFF, overseeing the entire product lifecycle—from concept and design direction to sourcing, pricing, and market positioning. I coordinate product deliveries and ensure alignment between planning and store arrival timelines. I also manage the in-store visual identity, working closely with the retail and visual teams to guarantee consistent and impactful presentation across all locations. Sustainability is a key focus across all phases, from material selection to packaging and long-term product durability. My role bridges product, brand, and retail to offer a seamless and inspiring customer experience.
EDUCATION
Università Iuav di Venezia
Bachelor’s degree in Industrial Design., Industrial and Product Design
Università Iuav di Venezia
Master’s degree in Product Design., Product Design
Liceo Artistico,"A.Modigliani"
Senior High School Diploma, High school specializing in artistic education.
SKILLS
ABOUT ELENA FERRATO
As Home Product & Brand Director, I bring together creativity, strategy, and a deep passion for the home & lifestyle world. I believe in the power of well-designed, meaningful products to elevate everyday living. My approach combines aesthetic sensitivity with a strong business mindset, always keeping the customer at the center.I\'m driven by curiosity, attention to detail, and a desire to create collections that are not only beautiful and functional, but also responsible and relevant. I enjoy working with teams, building shared vision, and turning ideas into tangible, impactful results—across product, brand, and retail experience.
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