Elena de Blasi

Senior Project Manager @Landor

Milano, IT

Leads complex creative branding and strategic consultancy initiatives for a diverse portfolio of Italian and international clients, driving brand growth and transformation across B2B and B2C sectors (FMCG, Finance, Industrial, Design, Fashion, Tech & more).• Orchestrates the full brand lifecycle, from foundational strategy and creative development to naming, deployment, wayfinding, and performance tracking.• Ensures rigorous Brand Guardianship throughout critical rebranding phases, maintaining brand integrity and consistency across all touchpoints.• Manages high-value client relationships, serving as a strategic advisor to stakeholders and ensuring project alignment with core business objectives.• Coordinates and empowers cross-functional teams (Strategy, Design, Production) to achieve project milestones, deliver high-quality, on-brand solutions, and uphold creative excellence.• Facilitates clear and timely communication, translating complex project details into actionable insights for clients and internal teams.• Oversees project financials, including budget management and forecasting, contributing to project profitability and identifying new business opportunities.