Elena Baccellini

Media and Marketing Specialist @Liu Jo

Management and development of marketing strategy for relevant countries, ensuring global brand consistency and effectiveness across all brand touchpoints. Currently responsible for media and marketing in Russia and ex USSR, Turkey, Spain, Portugal and South America.Supervision of media campaigns and monitoring of KPIs, including print and digital adv and OOH campaign planning, directly managed with the local providers. Organisation of retail events, brand awareness and influencer experiences with subsequent performance analysis.Project manager for immersive and omnichannel experiences, consisting of the production and customisation of pop-ups outside the stores, including the supervision of the phygital engagement and the journey of the customer.