Elena Adi
Event Manager @Davanti Tyres Leading The Way
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WORK HISTORY
Event Manager @Davanti Tyres Leading The Way
As Event Manager at Davanti Tyres, I lead the planning and delivery of the company\'s annual events programme, creating impactful brand experiences across the UK and internationally. I manage a small team and work cross-functionally to deliver exhibitions and trade shows, customer incentive trips, partner activations, hospitality, and internal events that support commercial and brand objectives. Key responsibilities and achievements:Lead and line manage event support staff and external contractors, providing clear direction, workload planning, and ongoing development to ensure high standards of delivery. Own end-to-end event management from concept through to execution, including project plans, production schedules, supplier sourcing and negotiation, travel logistics, and full budget ownership. Partner closely with senior leadership, sales, and marketing teams to design and deliver events that strengthen customer relationships, support sales objectives, and showcase Davanti\'s products and partnerships. Oversee the creation of event marketing collateral, from invitations and brochures to digital campaigns and social content, ensuring brand consistency and strong engagement. Activate major sports and brand partnerships through tailored event and hospitality programmes, maximising sponsorship rights and customer experience. Deliver high-quality, memorable events while maintaining strong financial discipline, tracking spend, and demonstrating measurable ROI. Proactively research new venues, suppliers, formats, and industry trends to continuously enhance event delivery and innovation. Gather and analyse feedback from internal teams, partners, and customers to refine event strategy and drive continuous improvement.
EDUCATION
EMDI
Diploma in Events
SKILLS
ABOUT ELENA ADI
Turning Imagination into Extraordinary Realities My passion for creating extraordinary experiences began well before I stepped into the world of corporate event management. From orchestrating family gatherings as a child to now managing global automotive brand activations, I\'ve always believed in the power of events to move people, spark emotion, and drive real business impact.Today, I specialise in designing and delivering high-impact, end-to-end experiences across the automotive ecosystem - from international trade shows and brand awareness activitations to dealer engagement events and premium customer incentive trips.I\'m not just an organiser; I\'m a strategic storyteller and brand experience architect, committed to turning business goals into memorable moments that matter. Whether it\'s launching a new product or strengthening partner relationships, I ensure every detail aligns with the brand narrative and delivers measurable value. Core Strengths: Automotive Brand Experience Strategy End-to-End Event Execution (Logistics, Budgeting, Creative) Stakeholder & Agency Collaboration B2B & B2C Engagement Planning Event ROI & Brand Impact
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