Elena Wang
Marketing Strategist excelling in Business & Proposal Development
- Role
- Director of Sales & Marketing at I-Cing International Enterprise
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Elena Wang
Engaged in the dynamic intersection of marketing and strategic growth, my role as Proposal Development Manager and Marketing Specialist at LAZ Parking centers on enhancing airport services through innovative digital strategies. With a strong grasp of SEO, Google Analytics, and B2B customer acquisition, my focus lies in elevating customer experience and driving retention while spearheading the digital presence.My expertise extends to developing impactful go-to-market strategies and creating compelling marketing collateral that resonates with diverse audiences. The collaborative efforts with cross-functional teams have been instrumental in shaping brand identity and guiding market research. We aim to set industry benchmarks through informed decisions and agile responses to consumer trends and competitive landscapes.
Experience
Director of Sales & Marketing
I-Cing International Enterprise
Sep 2014 — Present
Managed all NA accounts, developed business relationships, and handled production and product development.• Successfully set up a US facility within one month, showcasing strong project management skills.• Led marketing content creation and campaign planning in both Chinese and English, driving brand visibility and engagement.
Education
New Mexico Highlands University
Master of Business Administration (M.B.A.), Finance and Marketing
2008 — 2010
UC Irvine
Certification, Marketing & International Business
2006 — 2006
University of California, Berkeley
Certificate, Practical Data Science
2019 — 2020
Southern Taiwan University of Technology
Bachelor's Degree, Applied English
2002 — 2006
UCLA
Certification, Computer Programming, Specific Applications
2018
Skills
- Financial Analysis
- Sales Operations
- Customer Service
- Pricing
- Product Management
- Sales
- Business Relationship Management
- Project Management
- Account Management
- Marketing Strategy
- Business Development
- Strategic Planning
- Business Strategy
- Negotiation
- Marketing Management
- Management
- New Business Development
- Product Marketing
- Product Development
- Sales Management
- Cross-Cultural Teams
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