Elena Tarantola Riley
Associate Director, Retention and Engagement @Consumer Reports
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WORK HISTORY
Associate Director, Retention and Engagement @Consumer Reports
Responsible for integrated lifecycle marketing strategy, budget, testing and KPIs focusedon onboarding, engagement, retention, shopping & LTV growth for over 6 million members while generating win-backs and gifts- MarTech stakeholder for campaign development, site optimization, membership payment enhancements, new pricing rollouts, member benefits, & tools including apps- Organization-wide email/digital communications subject-matter & automated campaigndevelopment and performance expert- Maintaining goal retention rate for digital product members; spearhead projectspartnering with data science, QA, product and operations teams to create APIs,automated process improvements, and event triggers reducing costs and enhancing reporting capabilities- Manage: Program Mgr, Sr. Digital Marketing assoc, ESP/ enterprise-wide email vendor
EDUCATION
The College of New Jersey
BS, Marketing
Baruch College
MBA, Marketing and Information Systems Concentration
SKILLS
ABOUT ELENA TARANTOLA RILEY
Experienced Digital Marketing Manager with a demonstrated history of working in the publishing industry. Skilled in Email Marketing, Customer Acquisition, Integrated Marketing, and Management. Strong product marketing management professional with a MBA focused in Marketing and Information Systems Concentration from City University of New York-Baruch College - Zicklin School of Business.
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