Elena Monova

Communications & Social Media Executive @Hotel Eden, Rome

Roma, IT

Accountabilities: • Development and management of the editorial plan • Content creation in line with brand guidelines and company standards • Influencer marketing and relationship management • Organization of content creation shoots • Coordination of marketing-focused photo and video shoots • Coordination and briefing of external content creators (photographers, videographers, etc.) • Management of advertising (ADV) activities • Research and development of creative ideas and campaign concepts • Benchmarking and competitor analysis • Performance reporting and analysis • Digital marketing activities (website updates, newsletters, etc.)