Elena Meta
Global Brand Manager - Crizal @EssilorLuxottica
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WORK HISTORY
Global Brand Manager - Crizal @EssilorLuxottica
Brand Strategy: Defining and driving the strategic direction for Essilor Crizal, addressing key brand challenges with a comprehensive 3-year growth roadmap- Collaboration with cross-functional teams (R&D, CMI, BMI, Operations, Quality, Finance, Legal, Medical) to design and implement breakthrough New Product Development (NPD) and marketing activation plans- Defining Go-to-Market strategy and global rollout of NPDs, and providing all the assets necessary to execute the innovation- Developing and maintaining marketing content and guidelines targeting KOLs, Eye Care Professionals, and consumers to ensure consistent brand messaging- Marketing Plans & Activation: Managing full annual marketing plans and activation initiatives, ensuring timely delivery and execution of the defined strategy- Holding full accountability for A&P budget management to maximize ROI- Identifying high-impact consumer touchpoints and coordinating with Social Media, PR, Events, Creative Hub, and external partners to optimize 360° marketing activations- Designing and adapting B2B2C communication campaigns and in-store tools to enable effective activation across both business and consumer channels- Consumer & Market Insights: contributing to consumer and competitor research in partnership with CMI and Business Intelligence teams to generate actionable insights driving innovation and brand differentiation- Translating market analysis into growth strategies, uncovering unmet consumer needs and emerging trends to continuously refresh the innovation pipeline and maintain brand relevance across markets.
EDUCATION
Università Bocconi
Laurea triennale in Scienze dell'Economia e della Gestione Aziendale
國立政治大學
International student - Taipei, Taiwan
Università Bocconi
Laurea Magistrale in Marketing Management
Convitto Nazionale Vittorio Emanuele II - Roma, Italia
High school diploma Liceo Classico Europeo - Diplôme du Baccalauréat Général Français (BAC)
SKILLS
ABOUT ELENA META
Global Brand Manager @EssilorLuxottica
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